One Nation in SA: Why the Party Is Gaining Steam (Explained) (2026)

In the heart of South Australia, a political storm is brewing, and it's not just the usual suspects stirring the pot. The One Nation party, with its controversial reputation, is making waves, and not just in the political arena. The question on everyone's mind is: Can this party, often associated with racism and internal strife, capture the hearts and minds of mainstream voters? And if so, what does it mean for the future of Australian politics?

One thing that immediately stands out is the personal connection many South Australians have with One Nation's message. Take John Tate, for instance, who, despite his love for the Australian flag, is drawn to the party's stance on net zero emissions. Tate's story is not unique; it's a microcosm of the broader sentiment that the major parties have failed to address the concerns of 'little people'.

The seat of Schubert, held by the state opposition leader Ashton Hurn, is a key battleground. If One Nation wins here, it would be a political earthquake, sending tremors across the country. The party's surge in the polls, with three separate opinion polls in February putting them in the 20s, is a clear indication of the growing frustration with the 'uniparty' in South Australia. The label, attached to Labor and the Liberals, resonates with many who feel their voices have been ignored.

What makes this particularly fascinating is the contrast between One Nation's message and its leaders' actions. Take Cory Bernardi, for example, who, despite his sharp suits and expensive shoes, presents himself as a champion for the working class. The irony is not lost on many, especially when images emerge of Bernardi and Pauline Hanson, the party's leader, disembarking from a private jet owned by Gina Rinehart, Australia's richest person. It raises a deeper question: Can a party that preaches for the 'battlers' truly be trusted with the interests of the working class?

The party's strategy is to target areas where Labor is uncompetitive, particularly in the regional parts of South Australia. The York Peninsula seat of Narungga and Mount Gambier and MacKillop in the state's southeast are key targets. The party's ability to translate surging poll numbers into seats in parliament is a test of its appeal to mainstream voters.

One Nation's campaign apparatus is a mix of personal connections and strategic targeting. The party's state president, Carlos Quaremba, and New South Wales senator Sean Bell, are heavyweights who bring a sense of legitimacy to the party. The personal connection between Bell and Hanson, a former staffer to the latter, adds a layer of intrigue. The party's reliance on public funding, due to new electoral laws banning donations, is a strategic move to broaden its appeal.

However, the party's resources are stretched, and the large-scale campaign is a challenge. The party was still looking for volunteers for at least five booths in Schubert just hours before the polls opened. The party's focus on cost-of-living issues, rather than culture wars, is a recognition of the type of message needed to broaden its appeal. The party's ability to resonate with mainstream voters is a test of its ability to move beyond its controversial reputation.

In the end, the question remains: Can One Nation capture the hearts and minds of mainstream voters? The answer lies in the hands of the people of South Australia. The party's ability to provide solutions to the housing crisis and other pressing issues will be the key to its success. The future of Australian politics hangs in the balance, and the 'little people' of South Australia will be the judges.

One Nation in SA: Why the Party Is Gaining Steam (Explained) (2026)

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